ROOTS Global Potential
With growing impetus internationally, developing a model for the global market offers a multitude of opportunities. Examples of the impetus abroad include:
- 75% of American adults report that they are actively seeking ways to improve their health
- 48% of US consumers aged 65+ wish they could redo past choices that have negatively impacted their health
- 54% of Canadians aged 65+ agree that improving their health is a top priority over the next five years
- 88% of Indian consumers are interested in wellness-infused residences, and 69% rate clean air and water and an overall healthy atmosphere as “very important” when searching for a home
- 60% of Chinese people are worried about indoor air quality, and 47% would pay more to have better air quality indoors
- 59% of UK consumers who have purchased health food products bought them to improve their general health
- 54% of seniors in China aged 55-74 are interested in foods to improve their immune system
an australian national heart foundation survey confirmed that consumers prefer homes with access to:
- A local park within walking distance (45%)
- Paved walking paths (50%)
- Local services within walking distance (64%)
A very simple wellness community model, “Selandra Rise” in Victoria, enjoyed sales prices between A$7,000 and A$12,000 more than competitor project.
based on a two-phase survey by the auckland council, homebuyers in new zealand would prefer:
- Natural light in their homes (98%)
- Neighborhood trees (93%)
- Easy access to shops (92%)
- Proximity to a park or reserve (83%)
- Walking distance to a community center (44%)
- A nearby fitness center (37%)
a study the uk green building council showed that:
- 90% of those buyers and renters surveyed would like a home that “does not compromise their health and wellbeing”.
- And nearly 30% said they would be willing to pay more for this type of home.
interest in wellness tourism has grown consistently across the globe:
- GWI reports that Global Wellness Tourism has grown at approximately 6.5% annually – over double the growth of tourism overall. This growth has accelerated in the wake of the pandemic.
- By 2022, GWI had predicted that the Wellness Tourism market would reach a whopping $919bn (representing 18% of all global tourism). This prediction will almost definitely underestimate the actual global expansion of this sector based on current trends.
Source: Global Wellness Institute, Build Well to Live Well: Wellness Lifestyle Real Estate and Communities, January 2018.