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ROOTS Global Potential

With growing impetus internationally, developing a model for the global market offers a multitude of opportunities. Examples of the impetus abroad include:

  • 75% of American adults report that they are actively seeking ways to improve their health
  • 48% of US consumers aged 65+ wish they could redo past choices that have negatively impacted their health
  • 54% of Canadians aged 65+ agree that improving their health is a top priority over the next five years
  • 88% of Indian consumers are interested in wellness-infused residences, and 69% rate clean air and water and an overall healthy atmosphere as “very important” when searching for a home
  • 60% of Chinese people are worried about indoor air quality, and 47% would pay more to have better air quality indoors
  • 59% of UK consumers who have purchased health food products bought them to improve their general health
  • 54% of seniors in China aged 55-74 are interested in foods to improve their immune system

an australian national heart foundation survey confirmed that consumers prefer homes with access to:

  • A local park within walking distance (45%)
  • Paved walking paths (50%)
  • Local services within walking distance (64%)

A very simple wellness community model, “Selandra Rise” in Victoria, enjoyed sales prices between A$7,000 and A$12,000 more than competitor project.

based on a two-phase survey by the auckland council, homebuyers in new zealand would prefer:

  • Natural light in their homes (98%)
  • Neighborhood trees (93%)
  • Easy access to shops (92%)
  • Proximity to a park or reserve (83%)
  • Walking distance to a community center (44%)
  • A nearby fitness center (37%)

a study the uk green building council showed that:

  • 90% of those buyers and renters surveyed would like a home that “does not compromise their health and wellbeing”.
  • And nearly 30% said they would be willing to pay more for this type of home.

interest in wellness tourism has grown consistently across the globe:

  • GWI reports that Global Wellness Tourism has grown at approximately 6.5% annually – over double the growth of tourism overall. This growth has accelerated in the wake of the pandemic.
  • By 2022, GWI had predicted that the Wellness Tourism market would reach a whopping $919bn (representing 18% of all global tourism). This prediction will almost definitely underestimate the actual global expansion of this sector based on current trends.

Source: Global Wellness Institute, Build Well to Live Well: Wellness Lifestyle Real Estate and Communities, January 2018.